Applying Goodwins theory to my rough cut

Previously I looked into Goodwin's theory in the planning stages of my video, I now want to compare his theory in relation to the rough cut of my music video to see how closely I have stuck to it and where I have drifted away from his expectations of music videos. 


Point 1 - Genre characteristics 
Goodwin states that music videos should include a demonstration of genre characteristics, for example in pop videos there is usually some sort of dance routine performed by the band or artist. I think I have recreated elements of this by using fast pace editing which are used constantly throughout house music videos, as well as the use of lighting to create a certain mood to the video; which almost recreates club lights,where this style of music is usually played the most.  


Point 2 & 3 - A relationship between the lyrics and the music with visuals in the video
This theory also states that there should be a relationship between the lyrics and the images in the video and also between the visuals an the music, I feel I have successfully stuck to this expectation by filming shots of small amounts of money to play on the lyrics ‘change’ in the song, as well as using shots on a clock to portray the change in time. In addition, I have demonstrated a link between the video and the music by editing each shot to change with the changing of beat, so the link between the video and the track and is consistent. 


Point 4 & 5 - The notion of looking and the demand of the record label
Point 6 - intertextual references 
Other points I challenged is the use of intertextual references; I decided against linking my video to any TV or film as I wanted my video to be completely unique and strong within its own category. I felt it I linked this with other areas of media or already existent music videos it would take away the exclusive and distinctive feel of the video. 

However I also challenged this as he also states that music video should have a notion of looking demanded by the record label, involving the a number of close ups of the artist so the audience can familiarise their self with them. I haven’t followed this as I have included no full face shots of the protagonist in the video as I wanted the sense of mystery to remain around him, which is un-typical of a music video for a upcoming artist but I thought it would not only be unusual, but effective. Although I did use an element of this by filming point of view shots, particularly in the first sequence of the video, allowing the audience to see what the artist is seeing; this lets them understand shot from a subjective view.