Audience demographic

The house music genre is mainly targeted at students, both male and female; this is because the band or artist can relate to the student lifestyle as they are mostly young adult age group, living the life of a student through consuming lots of alcohol, taking drugs as well as going to plenty of club, raves and parties. My chosen artist, Alex Fiction, is aged 23, this age is reflected within the target audience.

Age
I have chosen to aim my artist at young adults aged between 18-24. I feel this is the right age group as any younger people are to young to relate to the song, because it is heavily inspired by alcohol which is unable to be consumed by anyone younger than the age of 18. Furthermore this age group regularly buys music online and through stores, showing loyalty to good music and increases the demand for it.


Gender
Alex's music is aimed at both boy and girls. I feel like the majority would be boys because of the heavy, hardcore rhythm of the song. However I want my band to be appealing for girls as well, to broaden the popularity of not only the music but the artist as well. 
  
Income bracket
All forms of media are made with an audience in mind, ie a group of people who will receive it and make some sort of sense out of it. And generally, but not always, the producers make some money out of that audience. 

After studying different income brackets from my previous AS course in media I was aware of the type of income bracket needed when selecting my audience demographic; The target audience for my artist Alex Fiction would typically fall under income bracket E because this style of music is aimed toward students, at the starting age of 18. This links well with the low budget for the music video.