Friday, 4 October 2013

Influential music video directors

I have researched into a range of different music video directors, but focused mainly on house music themed videos to keep a close link between all of my research. Through my research I found a variety of different directors with a wide range of uniquely styled music videos, these include:

Michel Gondry 
 


Gondry is a French director whom started his work in 1988 continues to do so to the present day, he is well known for his visual style and use of Mise-en-scene in his work. Gondry is famous for being both a music video director and film director, having directing films such as 2001 film 'Human Nature' and 2004 film 'Eternal Sunshine of the Spotless Mind' which was hugely popular and went on to win an Oscar. As well as music videos including Around the world - Daft Punk, Mad world - Michael Andrews and Gary Jules and Fell in love with a girl - The white stripes.



The most influential video for me is Gondry's work with The Chemical Brothers - Star guitar, which highly inspired me because of its simple, yet so effective, continuous shot of the train journey for one destination to another. The video has been edited precisely to the beat of the song which I think makes it look so effective and iconic, and although there are no lyrics within the track the video still presents a visual representation of what is being heard.  


Ryan Staake 



Another director that inspired me was Ryan Staake; Ryan is a new music video director and is responsible for directing the video for hit single 'My love' but route 94 featuring Jess Glynne, as well as Major Lazor - Sweat and A-track & Tommy Trash - Tuna Melt. Staakes videos are very typical to the house music genre, the shots included are very eccentric and unusual, with lots of negative and luminous edited lighting effects. I plan to use shots like this in my own video, to create the same quirky effect. 



The Major Lazer video is partially performance based, but instead of with instruments with speakers and dancers; this works well because of the house style of the song, which would of been made up digitally with an arrangement of repeated loops and beats instead of typical instruments; so still incorporating an element of performance in the video was a 
difficult task but Staake executed extremely well, he also managed to still link it with the club and rave vibe of the song by using luminous paints on the dancers to act as their sweat, suggesting the beat of the music is inside them and the colour of this is as vibrant as the track. Evidently this links with the name of the song; sweat.     

Huse Monfaradi


Huse is new music video directing, he started off his career at MTV UK before entering the world of promos with music videos for artists such as Snow Patrol, Arctic Monkeys and Eric Prydz on the iconic video "Call On Me" which won The people’s choice award. A commercials career soon followed with spots for Cadburys, Samsung and Nike.In 2011 he directed his first feature film through Partizan, a documentary about the DJ & Producer David Guetta, then in 2012 he shot the campaign for the BBC Hackney Weekend, which featured a range of high profile celebrities. Huse has been nominated for a number of music related awards such as best new director, best international director and best rock video director.


One of Huse’s famous projects is David Guetta – Nothing but the beat film, I particularly liked the short teaser trailer he created for this which was shot and edited very much like a music video. I liked the style in which this was filmed with a number of extreme close ups, clean cut edited in short, snappy shots, sots of the crowds gathered to hear is music and luminous club lighting used in-sync with the beat of music clip overlapping the video. I plan to use similar shots in my music video as this clip has highly inspired me. 

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