Ministry Of Sound London, referred to as simply Ministry Of Sound or MoS is a record label but also as a nightclub based in London. Ministry Of Sound has a network of international offices in Australia, Germany and the United States. Its record label was first established in 1995 with the release of 'The Annual'. The Annual went onto sell over 160,000 copies and paved the way for a now-global label with over 50 million dance albums and singles sold to date. Ministry Of Sound remains an independent label, and continues to deliver albums and singles. In January 2006, the company purchased record label Hed Kandi from The Guardian Media Group and plans to continue maintaining the group. The logo for Ministry Of Sound gives of a British vibe because of the crown on the top, this also gives the logo a more official and governmental effect.
The way the logo is set up is very modern, I like the way the 3D gate looking feature in the middle is the main focus of the logo. The writing around the outside is in a black background to make the white text stand out against it, the text is in capital letters which makes it stand out more. The logo has been created in many different colour schemes, each album has been had a different logo on it, they change the effects and the colours, I think this is a good way to ensure each album they release looks more interesting and appealing to the target audience. I will be using this record label to support my artist because of its heavy link to dance music, which is close to the house music genre.
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