Conventions of a digipak

Part of my coursework is to create a digipak to go alongside my music video, I some research into digipaks and the importance of them in advertising. A digipak is a patented style of CD or DVD packaging; A CD digipak usually folds into four sections each featuring different images of the artist or their influences and always contain a front cover, the artist or bands CD, an insert and a back cover. Sometimes including information on upcoming tour, posters and bonus tracks. Digipaks are designed in a way which is meant to attract fans and target audiences, they must have a aesthetically pleasing cover to attract the age, gender and the type of person who will like and listen to the music. 

However they are are also created for the companies finical interests unlike regular albums which are easily downloadable from illegal websites, digipaks incise people into buying extra content which gives the artist some worth. An example of this is Katy Perry's - teenage dream album contains a bonus disk with extra tracks as well as a5 sized miniature poster. 

A digipak consists of plastic packaging used for CD singles, CD albums and the DVD digipak. It includes a book style paper board or card stock outer building; it's made from this durable cardboard so it's less likely to break. This format doesnt ever really change for digipaks even though some elements have developed over the years. 

On the front of the digipak you usually see the main artists or bands face/s, and if not something related to them or their album. On the outside there's a binding that holds the plastic trays inside, also with pictures of the artists or something to do with their album. The things to include on a digipak are the name of the artist and album, their track list, the bar code and record company logo, the six panels including pictures of their band on the inside, the spine with the name of the artist and album and finally, the disk impression. 

The digipak ultimately benefits the artist because it represents and promotes their new album which brings awareness to the artist therefore, selling the artist and encouraging the public to buy their CD.