Final digipack

After comparing all of my previously designed CD covers and discussing and evaluating them with my peers, this is the final copy I have decided on. I got to this stage of the image by playing around with different edits on an application called PicsArt, I used an edit very similar to one which had shown on one of my previous designs as this was one of the most popular out of the few I had shown so I decided to use this on my final cover. I developed this slightly by adding a light masking effect over the image and creating a shadowed figured behind the main image. 

The effects I wanted to create for the album cover were youthful, urban and current, which I felt linked well with the genre of music. I was mostly inspired by John Dalhbecks 'Mutants' and David Guetta's 'Nothing but the beat' album which had a similar concept, with the use of prominent lighting and distorted images. 


Another key convention I wanted to stick to was the artists face not being fully shown to the audience; this creates a sense of mystery around the artist which I hope would intrigue people. However as it is an first album it's conventional an image of the artist as the main focus point as this shows brand identity so their fans can see what type of person he is.  I used the name 'Alex Fiction' in slightly bigger wiring that the album name 'Luminescence' as the artist name is crucial to the build in popularity around him. This follows the conventions of new albums as they often use just the name of the band or artist to promote their brand image and get the audience family with their name, I added an album name in addition to this to challenge this slightly.  

I used the same image on the CD design to keep a consistent link between the cover and in the items inside, I removed the artist name and album name and just used the image as I felt it wasn't needed on the CD. I did this not only for design purposes but also for practical reason, so if the user was to misplace the cover they would know which CD this album belonged to because the iconic image. 

I used the same background on the back cover to the album that was used on the other pieces to the digipak, again to keep a consistent link. This also created the effect of a real wall, with Liam (posing as Alex Fiction) leaning on one side of the wall and track names being printed on the opposing side. I didn't use the image again on the back cover as I thought having it on the cover, CD and magazine advert was enough to create the strong brand identity I aimed for. 

I also changed the font on the back of the album cover for practical reasons only, as I felt the font used on the front cover could be hard to read once scaled down to a size that would fit on the back; however I selected a font that was as close to this one as possible to carry on the consistent theme and to show an obvious link between the front and the back. I added relevant logo's and symbols on the back of the cover to give it the appearance of a real product, these included a bar code, scan code and record label logo. As well as this I added a webpage to Alex Fictions page that the audience could visit if they want to learn more about him,to look at merchandise, album release dates or upcoming tours. 

This is the insert for my digipak, I again used a picture of Liam to keep the link between the whole product, and distorted it with a pixelated effect. I took a lot of inspiration from John Dalhbacks album for this picture as I thought it gave a really effective appearance. I kept the same theme throughout by not showing the full identity of my artist to create a sense of mystery.