House music artists

Deadmau5

Joel Zimmerman, more commonly known as deadmau5, didn't originally set out to become an electro/house music artist, but fell upon this career and ended up becoming the ground breaking musician his is today.  

At the 54th annual Grammy Awards in 2012 as part of its first ever telecast performance highlighting electronic music, he gave a monumental performance as part of the prestigious ceremony's, he is also the first electronic artist in history to grace the cover of Rolling Stone.  His sold out show at Toronto's Rogers Centre made him the first Canadian artist as well as the first electronic artist to headline this venue. He dropped three critically acclaimed albums: 4×4=12, For Lack Of A Better Name and Random Album Title and seen international chart success with singles "Sofi Needs A Ladder," "Ghosts 'n' Stuff" and "I Remember." In addition, he's collected multiple JUNO Awards and received three Grammy Award nominations.

His fan base had grown ever since he first stared out, building over 6.5 million fans on his Facebook page and over 1.3 million followers on Twitter. Plus, Deadmau5 remains an impressive concert draw, headlining the biggest festivals.

I researched in to Deadmau5 to familiarise myself with his style of music and music videos, one I was particularly intrigued by was their Telecommunications video which was shot is a very unusual way including animated drawings.  

David Guetta 

Pierre David Guetta more commonly as David Guetta, is a French house music producer; originally a DJ at nightclubs during the 1980s and 1990s, he co-founded Gum Productions and released his first album, Just a Little More Love in 2002. Later, he released Guetta Blaster (2004) and Pop Life (2007). Guetta achieved mainstream success in 2009 when his popularity hit new heights with his newest album One Love which included the hit singles "When Love Takes Over”, "Getting' Over You", "Sexy Chick", all three of which reached #1 in the United Kingdom. All of these songs featured artists from different genres such as R&B creating a convergence between the two genres. This started a new craze with house music tracks as more and more artist began to do this, this played a huge part in the popularity growth as having these other artists featuring in the songs meant it was able to be played on the radio, so more people were hearing house tracks again and beginning to enjoy them.David Guetta has sold over six million albums and 15 million singles worldwide and in 2011 Guetta was voted as the #1 DJ in the 'DJ Mag Top 100 DJs' fan poll, as well as in 2013 when Billboard crowned "When Love Takes Over”  as the number one dance-pop collaboration of all time.

I looked in to some of Guetta’s tracks to get a feel of his music was particularly inspired by his Shot me down video, an old song which he was recreated updating it to a house track, I liked this video because of the cartooned effect he created. 

Avicii

Tim Bergling, better known by his stage name Avicii (stylized as ɅVICII), is a Swedish DJ, remixer, and record producer; Avicii ranked 3rd on DJ Magazine's annual Top 100 DJs in 2011, 2012 and 2013. He has been nominated twice for a Grammy Award for his work on "Sunshine" with David Guetta in 2012 and for his song "Levels" in 2013. His other hit singles are "Wake Me Up" and "Hey Brother".In 2010, Avicii released the song "Seek Bromance", which reached the top 20 in several countries including Belgium, France, the Netherlands, United Kingdom, and Sweden. He also remixed Nadia Ali's classic single "Rapture" for her album Queen of Clubs Trilogy: Onyx Edition. Then in 2011, Avicii released "Levels" which launched him into the mainstream music scene’; This song was produced and written by Tim and contains a vocal sample from the 1962 gospel-inspired "Something's Got a Hold on Me" by Etta James. He then collaborated on a track called "Sunshine" with David Guetta was nominated for a Grammy award under the category for Best Dance Recording.  Avicii is now a successful mainstream band with his songs playing on the radio, in clubs and on music channels everyday, he had featured with other artists as well as artists featuring on his songs which allows different genres to mix together.

I specifically like Avicii’s – Addicted to you video which featured a small lego figurine throughout, which I thought was clever as house music tracks don’t usually include people but this toy acts as the protagonist in the video.