House music culture

The house music culture is very different any other genre of music, the codes and conventions are a lot wider compared to some other genres such as indie or pop. 

Fashion

There isn't a strict dress code for house music artists, usually they are seen in casual clothing to link to the urban and underground theme to their music. However the people that appear in the music videos, particularly performance ones with shots of live crowds, are expected to dress in club style, skimpy clothing including neon coloured garments or accessories. which has been an expectation tat developed from the 80's, this was to show the people listening to the music are upbeat and vibrant, much like the sounds of house music tracks.    

However now people in the videos are dressed more casually, this shows the development of the genre over the years, and also presents the growth in the type of people tat listen to the music. Rather than a specific style of person, it has now widened to people who can fit in different genre categories, displaying the versatilely and popularity of house music.  

Lifestyle

the lifestyle of house music artists usually revolve around partying and clubbing, drinking lots of alcohol and experimenting with drugs. This is the typical expectations for house artists which developed from the 80's when the genre was at its highest point of popularity, this has calmed down a little but is still a large element which comes with this type of music.